An Interactive 5-Day Training Course
Business Development: A Toolkit for Organisational Success
Master Business Development
Through Knowledge, Skill, and Discipline
Course Overview
The Business Development training course is designed to equip professionals with the knowledge, tools, and techniques needed to drive growth, generate new opportunities, and establish credibility in a competitive marketplace. This training course focuses on the fundamentals of business development while exploring advanced strategies such as stakeholder mapping, persona creation, and competitor analysis. Participants will learn how to build and manage a strong pipeline of quality leads, enhance their selling and persuasion skills, and communicate value effectively to potential clients. By mastering these skills, delegates will be able to position themselves and their organizations ahead of the competition while cultivating lasting client relationships that fuel success.
Through this training course, participants will also develop practical communication skills, negotiation techniques, and a deeper understanding of business development best practices. The emphasis is on applying proven strategies to increase productivity, strengthen confidence, and create a culture of consistent business growth. Organizations benefit from employees who can generate work that might otherwise be missed, optimize development activities, and maintain a sharper competitive edge. For individuals, the course builds confidence, enhances motivation, and equips them with a clear toolkit to succeed in business development and contribute to long-term organizational success.
This training course will highlight:
- The fundamentals of Business Development
- Stakeholder Mapping: Creating Personas, Planning Your Week, and Talking about Your Competitors
- Lead Generation Strategies
- Enhancing Your Selling and Persuasion Skills: Knowledge, Skill, and Discipline
- How to Engage Your Audience and Win Business
Training Outline
- How to undertake a Business Development skills audit
- Ways to enhance Your Selling and Persuasion Skills: Knowledge, Skill, and Discipline
- Strategies to strengthen your sales skills
- How to build a stakeholder map
- Creating Personas
- Talking about Your Competitors
- Developing a sales framework
- Exploring tried and tested sales tools
- Lead generation tactics
- The four Ps of Presentation
- How to overcome fears when presenting and pitching
- Creating engaging and informative presentations
- Learn about the critical skills needed to lead a high performing business development team
- The role of negotiations in business development and sales
- How to close a deal
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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