An Interactive 5-Day Training Course
Corporate Communications Redefined
The Dance between Corporate and Strategic Communications
Course Overview
This GLOMACS “Corporate Communications Redefined” is designed help practitioners align communications strategy to organizational imperatives and move from focussing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.
Additionally, it will demonstrate the importance of Measurement and Evaluation as key starting points for maximizing both strategies and tactics in corporate communications.
This GLOMACS training seminar will focus attention on:
- Aligning Communications and Organizational Goals
- Identifying and Strengthening Internal Gaps
- Implementation Strategy
- Measurement and Evaluation
- Designing the Next Iteration
Training Outline
DAY 1: Aligning Communications and Organizational Strategy
- What’s our WHY?
- Issues, Risks & Crisis Evaluation
- The Competitive Environment
- Integrating the Communications Spend
- Alignment of the Communications Strategy
DAY 2: Identifying and Strengthening Internal Gaps
- Rethinking the Internal Mandate
- Reducing the Gaps
- Cross Cutting Implementation Strategies
- The Communications Plan
- Taking Stock of Performance
DAY 3: Implementation Strategy
- Developing the Master Plan
- Matching Scenarios to Audiences
- Prototyping the Solutions
- The Socializing Process
- Audience Centred Engagement Strategies
DAY 4: Measurement and Evaluation
- Identifying the Needles to Move
- Back of the Envelope Evaluation
- Deep Dive Evaluation
- Strategy Driven by Feedback
- Assessing the Impact
DAY 5: Designing the Next Iteration
- Developing the Message Strategy
- Identifying an Adoption Strategy
- Aligning with Change Makers
- Building in Flexibility
- Key Take Aways
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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