An Interactive 5-Day Training Course
Government Communication & Public Relations
Managing the Enterprise Image
at the Highest Levels
Course Overview
This GLOMACS training course on Government Communications & Public Relations will provide participants with a thorough understanding of the government relations function, and the importance of having a clear communications strategy for it. Participants will gain an understanding of the business value that a strategic approach to government relations can deliver at all stages of the business cycle.
This course will provide insight into the role government relations plays in winning new business, building and reinforcing a strong reputation, supporting operations, managing change and resolving disputes.
This GLOMACS training course will highlight:
- Political risk analysis and mitigation
- License to operate
- Stakeholder mapping
- New country entry
- Advocacy and lobbying
Training Outline
DAY 1: Introduction to Effective Government Relations
- What is Effective PR in the 24/7/365 ‘Social’ Age?
- What is effective Government Relations?
- The Business Case for Government Relations
- Discussion: How important is government to your business?
- Ethics and Principles
- How to conduct Government Relations with integrity?
- Legal Aspects
- Reputation Risk
- Reputation Management
- Trends
DAY 2: Political Risk Analysis and Mitigation
- Introduction to Political Risk
- Stakeholders: Agendas and Drivers
- Personality Types
- Learning & Communication Styles
- Analysing Political Risk
- Global Issues and Trends
- Strategies for Mitigating Political Risk
DAY 3: Effective Applications of Government Relations
New Opportunities
- New Country Entry
- Expanding Existing Operations
- Mergers and Acquisition
Build and Strengthen Reputation
- Stakeholder Mapping
- Creating & Maintaining Sustainable Relations with Governments and Communities
Managing Change
- The Change Equation
- Advocacy and Lobbying
- Understanding Government Stakeholder Agendas and Drivers
- Building a Case for Change
Resolving Disputes
- Business Diplomacy
- Resolving Disputes with Government, Local Communities and other Stakeholders
- Conducting Due Diligence
- Creating Win-Win Solutions
DAY 4: The Government Relations Toolbox
- trategies and Plans
- Elements of a Government Relations Strategy
- Implementation
- Monitoring Results and Assessing Performance
Tools and Tactics
- High Level Engagement
- Engaging in the Policy Debate
- Joining Forces with Others
- When Things Go Wrong
Synergy with other Functions
- Tax - Role of Media including Social Media
- Role of Corporate Social Responsibility
- Public Relations
Organisation
- Where does Government Relations fit in the company’s org chart?
- What does a fit-for-purpose Government Relations department look like?
- Skills and Experience of Government Relations Managers
DAY 5: The Government Relations Case Study
This day will allow attendees to bring their Government Relations expertise to bear on a realistic scenario. Attendees will have the opportunity to put into practice a range of Government Relations strategies and tools. They will be able to experience the impact of these in a fictional but realistic scenario.
Session 1
- Case Study Introduction
- Risk Analysis
- Stakeholder Mapping
- Decision-Making
- Influence Matrices
- Government Relations Strategy
Session 2
- Building the License to Operate
- Implementing the Strategy
- Managing Expectations
- Alignment with the Government
- First Signs of Trouble
Session 3
- Political Instability
- Strikes and Protests
- New Opportunities
- New Partnerships
Concluding Discussion
- What does excellence in Government Relations look like?
- Lessons Learned and Conclusion
- Q&A
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
What do you need to learn next?
Check our list of courses or let us customize a course for you.
View courses
