An Interactive 5-Day Training Course
International Petroleum Marketing
Gain a Competitive Edge in the Petroleum and Oil & Gas Marketplace
Course Overview
No matter how experienced a Petroleum sector manager or supervisor you may be, the ability to market your business is the one attribute that will help to differentiate you from others in your role. Equally importantly, learning how to be a better marketer will enable you to progress in your career, while permitting your organisation to gain the maximum benefit from your skills within the petroleum, oil and gas sectors.
But, being able to make effective marketing decisions isn’t just about choosing a ‘Yes’ or a ‘No’ based on the information in front of you. Much more than that, it’s about being able to find a compromise, often between complex and conflicting parameters.
This highly-interactive International Petroleum Marketing training course is tailor-made for petroleum, oil and gas sector professionals, and will help you understand how to successfully market in one of the world’s most challenging environments.
This training course will examine:
- A petroleum marketing overview, including introduction of key participants, infrastructures and the various different forms of marketing in the petroleum sector
- The issues and challenges associated with marketing petroleum products
- Petroleum marketing trends – how petroleum products are changing, and how marketers can respond
- Worldwide demand and pricing for petroleum products – how do organisations like OPEC affect production and price
- Where profits are made in the supply chain, and how these can be driven higher
- Devising and implementing a successful sector-specific marketing strategy
- The role and value of branding within the petroleum sector
Training Outline
DAY 1: The Petroleum Sector – A Marketing Overview
- The Basics of Marketing Petroleum Products, including Market Dynamics and Distribution Channels
- Petroleum Marketing Overview – The Key Participants and Infrastructures
- Commonly-marketed Products and The Issues & Challenges Affecting Them
- Who to Market to, Defining your Message, Customer Segments and their needs & expectations
- The Role of Effective Branding within the Petroleum Sector
- Key Business Processes involved in Marketing Petroleum Products to Different Customers and Stakeholders
DAY 2: Retail and Wholesale Marketing in the Petroleum Sector
- How retailers market various petroleum products to their customers?
- The AIDA Model in relation to the Petroleum Sector
- Refining and Highlighting your Key Brand Differentiators
- How segmentation and positioning are critical to petroleum sector marketing success?
- Wholesale Marketing – How companies market in bulk including to distributors and resellers?
- Analysis of Transportation, B2B & B2C, Domestic, Industrial & Commercial and Multinational Segments
- Product Competition in the Petroleum Marketplace
DAY 3: Matching Petroleum Sector Marketing to Micro and Macro-Economics
- The Macroeconomic Environment – Why it matters to the petroleum sector?
- Worldwide Demand and Pricing for Petroleum Products
- How to analyse the market and evaluate the impact of trends on future development?
- Conducting a PESTEL Analysis – The how and why of your marketplace
- How crude oil and petroleum markets are established on global and regional levels?
- How organisations like OPEC affect petroleum production markets worldwide?
- Marginal Utility – Where profits are made in the sector
- Product and Service Differentiation
DAY 4: The Rise of Digital Marketing in the Petroleum Sector
- Digital Marketing – A definition and petroleum sector specific explanation
- How to use digital and traditional in an integrated petroleum sector campaign?
- Integrating your various Social Media Platforms to maximise reach across the Petroleum Sector
- Dealing with Customer, Supplier and other industry stakeholder complaints on Social Media
- Increasing Views, likes and clicks across various digital platforms
- When to advertise on social media? – How to reach key oil, gas and petroleum accounts via new channels?
- Using E-mail Techniques to generate industry relevant click through
- Measuring Digital impact and Footprint
- Developing a Full Digital Strategy in the Petroleum Sector
DAY 5: Putting Your Plan into Practice
- What to do if things go wrong? – How to handle a crisis within the petroleum sector?
- Liaising with Journalists and thought Leaders
- Planning Ahead – Implementing your oil & gas-specific strategy
- Broadcast Media vs. Printed vs. Online – integrating your coverage
- Demonstrating Value and ROI within the Petroleum Sector
- Internal Comms – The Benefit of Telling your Colleagues
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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