An Interactive 5-Day Training Course
Strategic Event Management
Investing in The Future of Your Events
Course Overview
This GLOMACS Strategic Event Management training seminar will take your events programme to the next level building your brand and reputation in line with corporate objectives. Getting the right mix of events with the right design values and consistent messaging to the right audiences is key. But what are the ‘right’ decisions?
Being correctly positioned at key industry conferences and exhibitions is important for brand visibility and positioning. Courting the right guests at your social events builds influence plus, every event needs to be well planned and organised. Lack of attention to a critical detail could result in your event being talked about for all the wrong reasons with damage to your brand and reputation.
This GLOMACS training seminar will highlight:
- Selecting the right events for your purpose spreading risk across many events, so that success won’t depend on one event alone
- The cumulative building of key messages and brand values with key stakeholders
- Master planning, hosting and following-up like a world-class professional
- Building capability, a trusted suppliers list and infrastructure across events
- The skills of the perfect host and media spokesperson
Training Outline
DAY 1: The Role of Events in your Corporate Strategy
- Analysing your Corporate Strategy and Plans to develop an Event Strategy
- Assessing your Needs
- The Importance of Clarity of Purpose and Audience Needs Analysis
- Choosing the Right Events to Fit the Objectives
- Budget - Staff, Time, Materials Money
- Creating an Event Management Plan
- Venue Choice and Suitability Assessment
DAY 2: Event Planning: The Theory and Practice
- The Importance of Messaging
- Developing your Corporate Story
- Brand and its Expression in your Event Concept
- Consistent Messaging and Tone across Events
- Sponsorship and Long-term Partnership / Alliances
- Event Promotion and Marketing
DAY 3: Event Management
- Scheduling - The Long-term Plan
- Building up your Palette of Equipment, Staging and Brand Collateral
- Contracting and Managing a Suppliers List to Deliver your Plan
- Flawless and Consistent Contracting that omits No detail
- Managing Suppliers on Site
- Entertainers, Speakers and Hosts – Selection, Briefing and Support
- Exhibitions and Displays
DAY 4: Invitations, VIPs and Hospitality
- Developing your Social Engagement List of VIP Stakeholders
- Briefing your Team and Senior Managers, Speakers and Honorees
- Working with VIPs, their Diaries and Social Teams
- Hosting, Greeting, Farewell and Follow-up
- Creating Mementoes and Publicity Collateral
- Planning for every Contingency
- Staying Safe - Risk Assessment and Events
DAY 5: Bringing it All Together
- Managing the Media across your Programme - Press Releases, Packs and Gifts
- Conducting Interviews and Briefing Interviewees to Build Messages
- Photography and Videography as a Cumulative Record – Developing ‘B’ Roll
- Social Media and Remote Event Additions to Enhance Coverage
- Evaluating Each Event’s Success
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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