An Interactive 5-Day Training Course
Certified Digital Marketing Professional (CDMP)
Mastering AI-Driven Digital Strategies for Business Growth
Course Overview
This Certified Digital Marketing Professional (CDMP) training course is crafted to provide professionals with advanced knowledge of modern digital marketing techniques and AI-enhanced tools that elevate engagement, lead generation, and campaign performance. With the digital landscape evolving rapidly through AI, automation, and predictive analytics, staying current with emerging trends is vital for marketing success.
Through a practical, project-based learning experience, participants will build a comprehensive digital marketing strategy, integrating AI-powered SEO, social media campaigns, paid media, and email automation. By training course completion, attendees will have a fully developed, AI-integrated marketing campaign ready for deployment.
This Certified Digital Marketing Professional (CDMP) training course will feature:
- AI-Enhanced Marketing Tools – Leveraging artificial intelligence for content creation, audience targeting, and campaign automation
- Search Engine Optimization (SEO) – Advanced strategies tailored for AI-driven search platforms
- Social Media & Paid Media – Maximizing return on investment through data-informed advertising
- Data-Driven Strategy Development – Utilizing Google Analytics 4 (GA4) and AI analytics platforms for insights
- Applied Learning – Step-by-step guidance to design and launch a real-world digital marketing project
Training Outline
DAY 1: Digital Marketing Strategy & AI-Driven Trends
- The evolution of digital marketing & AI’s role
- Understanding customer behaviour & marketing funnels
- AI-powered content marketing & personalisation
- Google’s AI updates & SEO strategy shifts
- Building a data-driven digital marketing strategy
- AI for Competitive Analysis & Customer Journey Mapping
- Defining the Digital Marketing Project
DAY 2: SEO & AI-Powered Search Optimisation
- AI-driven search algorithms: Google BERT, RankBrain, MUM
- Keyword research & AI tools (SEMrush, Ahrefs, Google Keyword Planner)
- Voice search & conversational AI in SEO
- On-page & off-page SEO strategies
- SEO analytics: Google Search Console & GA4
- AI for Technical SEO & Link Building
- Developing SEO & AI-Driven Content Strategy
DAY 3: Social Media & AI-Optimised Paid Advertising
- AI's impact on social media marketing
- AI-powered content scheduling & audience engagement
- Data-driven social media advertising (Facebook, Instagram, LinkedIn, TikTok)
- Smart Bidding & AI-driven PPC campaign management
- Retargeting & personalisation strategies
- AI for Influencer Marketing & Social Listening
- Social Media & AI-Powered Ad Campaigns
DAY 4: Email Marketing, Data Analytics & AI Personalisation
- AI-powered email marketing & automation
- Customer segmentation & AI-driven personalisation
- Predictive analytics for marketing insights
- Google Analytics 4 (GA4) for tracking customer behaviour
- AI chatbots & conversational marketing
- AI and CRM Integration & Data Visualisation
- Data-Driven Decision Making & Personalisation
DAY 5: Digital Strategy
- Crafting a full-scale digital marketing strategy
- Integrating AI for maximum efficiency
- Marketing trends: AI, Web3, Metaverse
- Final Project Presentation & Strategy Review
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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