An Interactive 5-Day Training Course
Strategic Account Management in the Digital Age
Mastering AI and Digital Tools to Drive Account Success
Course Overview
This Strategic Account Management in the Digital Age training course is designed for professionals and executives aiming to harness the power of digital transformation to drive their account management strategies. In a rapidly evolving digital landscape, understanding and implementing cutting-edge digital tools and AI technologies is crucial for maintaining a competitive edge. This comprehensive training course provides the knowledge and skills necessary to excel in strategic and key account management, leveraging digital innovations to enhance customer relationships and business outcomes.
AI, chatbots and salesforce automation are changing the way service is delivered and value created. This training course contains the very latest thinking and tools to enable organisations to be at the cutting edge of this new service revolution that will transform how service is delivered and received and customer value is created.
This Saudi GLOMACS training course will highlight:
- The fundamental concepts of digital transformation
- The integration of AI and digital tools in account management
- Strategies for developing and implementing digital roadmaps
- Best practices for overcoming digital transformation challenges
- Future trends in digital account management
Training Outline
DAY 1: Introduction to Digital Transformation and Key Account Management
- Overview of Digital Transformation
- Definition and Importance
- Historical Perspective
- Technological Advancements
- Core Components of Digital Transformation
- Technology Integration
- Data and Analytics
- Customer Experience
- Benefits and Challenges of Digital Transformation
- Enhanced Efficiency
- Improved Customer Engagement
- Organizational Resistance
- Technical Challenges
- Key Trends in Digital Transformation
- AI and Machine Learning
- IoT
- Blockchain
- Edge Computing
DAY 2: Digital Tools and Technologies for Account Management
- Introduction to Digital Tools
- CRM Systems
- Digital Communication Tools
- Leveraging CRM Systems
- Key Features and Benefits
- Best Practices for CRM Utilization
- Digital Communication Tools
- Platforms and Usage
- Enhancing Customer Interactions
- Data Analytics for Account Management
- Big Data Overview
- Predictive Analytics Techniques
DAY 3: AI in Strategic Account Management
- Understanding AI
- Definition and Key Concepts
- Applications in Business
- AI Tools for Market Analysis
- Customer Insights
- Market Trends Analysis
- Predictive Analytics for Account Management
- Techniques and Tools
- Personalizing Customer Interactions with AI
- Customization Techniques
- Enhancing Customer Experience
DAY 4: Developing a Digital Strategy for Key Accounts
- Setting Objectives and KPIs
- Defining Goals
- Measuring Success
- Creating a Digital Roadmap
- Planning and Implementation
- Tools and Frameworks
- Integrating Digital Tools
- Process Integration
- Technology Alignment
DAY 5: Implementing Digital Strategies and Future Trends
- Change Management
- Overcoming Resistance
- Engaging Stakeholders
- Training and Empowering Teams
- Skill Development
- Continuous Learning
- Monitoring and Adjusting Strategies
- Performance Tracking
- Strategy Refinement
- Future Trends in Digital Transformation
- Emerging Technologies
- Preparing for Continuous Evolution
- Conclusion and Key Takeaways
- Summary of Learnings
- Encouragement for Ongoing Development
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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