An Interactive 5-Day Training Course
Marketing Communication
Mixing Media for Greatest Impact
Course Overview
This GLOMACS Marketing Communication training course will change the way you think about and approach your work. As advertising and traditional marketing promotion have become less active, the focus has moved to combine the many channels used by your customers and prospective customers to engage, influence, and persuade target audiences. It combines elements of public relations and marketing, which are directed at selling your products or services, winning customers, and promoting loyalty. It helps you make the best use of social media and other new channels.
This GLOMACS training course will highlight:
- Cover the relationship between marketing communications, marketing, and PR
- A toolkit of skills that will boost your campaigns
- The skills to become competent researchers using data to inform practice
- An understanding of global digital communications
- The knowledge and techniques to develop your brand and reputation
Training Outline
DAY 1: Marketing Communication – Its Value and Practice
- Marketing Communication – A Brief History
- World Class Examples
- A Marketing Communications Audit of Your Comms
- The Marketing Communication Process
- Matching the Medium and the Message
- Researching Your Stakeholders and their Needs / Wants
DAY 2: Marketing Communications and Your Brand
- The Power of the Brand
- Building Brand Loyalty
- Brand Management and Communications
- Measuring Your Brand, Culture and Brand Equity
- Developing a Content Strategy
- The Communication Plan
DAY 3: The Marketing Communication Toolbox
- Problem Solving and Lateral Thinking
- Relationship Marketing
- Creative Direction and Writing
- Integrating Messages – The Message House
- The Psychology of Persuasion and Influence
- Researching and Measuring Consumer Behaviour
DAY 4: New Media and the Communications Mix
- The Rise of Social Media and Its Value in Business
- Choosing Channels
- Communities, Communication, Trust and Loyalty
- Creating Customer Profiles and Identifying Audience Desires and Needs
- The Integrated Marketing Communications Campaign
- Campaign Planning, Delivery and Evaluation
DAY 5: Bringing It All Together
- Creating a Successful Strategy
- The Importance of Strategic Alignment and Clear Roles and Responsibilities
- Customer Journey Focused Communication
- Optimise Marketing Budgets across Markets, Brands and Channels
- Aligning Budgets against Business Objectives and the Market Opportunity
- KPIs, Measurement and Evaluation
- Summary and Conclusion
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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