An Interactive 5-Day Training Course
The Certified Marketing Professional
Marketing in the Real and Virtual Worlds
Course Overview
In just a few short years, the internet, and more recently still, social media, has changed the world. There are very few aspects of modern life that have not been changed forever by internet technologies. ‘Bricks and Mortar’ businesses are being replaced by ‘Clicks and Mortar’ at an astonishing rate. Just ten years ago, it was commonplace to see surveys of consumers saying they would not shop online as they did not trust it. No more. The rush to online shopping was well advanced in 2019, the Coronavirus pandemic and the ‘locking-down’ of retail and other businesses drove all purchasers online and, at time of writing, they show no need to move back.
Increasingly, customer engagement is also a virtual thing, ‘Likes’, ‘Follows’ and Re-tweets have become the new commercial currency. With many once proud brands now reduced to commodity-status by peer-review and price comparison websites, the art and practice of marketing, that most social of all business practices, has also moved into the virtual realm.
This Certified Marketing Professional training course addresses these issues and will enable attendees to construct a fully worked-out digital marketing strategy and plan that can be executed immediately. Attendees will:
- Learn proven concepts in Strategy
- Learn proven techniques in Marketing
- Learn how to establish a Brand presence online
- Understand how to generate and match content to digital platforms and customer types
- Understand video marketing
- Learn how to tell ‘digital stories’ that engage customers
Training Outline
DAY 1: Strategic Marketing ‘101’
- Strategic Management
- Product Positioning
- Situational Analyses
- Marketing Planning
- The Concepts of Marketing
- Market and Customer Segmentation
- Proposition Building
DAY 2: Marketing & Digital Strategies
- Choosing the right platforms for the right customer personas
- Finding your online ‘voice’
- Developing Data-Driven Audience and Campaign Insights
- Campaign Creation Strategies
- Customer Engagement techniques
- Integrating your core messages across multi-platforms
- What is ‘Content Marketing’?
- Creating relevant, compelling content
- Search Engine Optimization (SEO)
DAY 3: Marketing Innovation
- The Science and practice of innovation
- Disruptive Business Models
- Applying marketing innovation to your Marketing plans and efforts
- The creation of unique and compelling value
- Building compelling, innovation-led value propositions
DAY 4: Optimal Brand Management
- The Roles of the Brand Manager
- Project Evaluation
- Brand Strategies
- Market Positioning
- Pricing
- Channel choice & Management
- Setting and Managing success metrics
- Supporting the Brand with Creative Insights
DAY 5: CX – The Customer Experience
- Why the Customer Experience is Crucial
- Mapping the Customer Journey and Moments of Truth
- Blending the online and ‘real-world’ Cx
- Understanding the mind of the customer
- Customer Personas
- Matching propositions to personas
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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