An Interactive 5-Day Training Course
Marketing Strategies and Planning
Creating and Executing Sector-Leading Strategies
for Market Dominance
Course Overview
This GLOMACS Marketing Strategies and Planning training course concentrates on the simple, yet undeniable fact that excellent Marketing has never been more important than it is today. In a world of a million "me-toos", countless product comparison websites and the ubiquity of Social Media, your customers are facing a curious paradox:
- They have never been so comprehensively informed, yet
- They have never been more confused
Customers are beyond distracted, and attention-spans are at an all-time low. Companies are striving for relevance, and differentiation has never been more challenging to achieve. Addressing and correcting these key issues is the purpose of this training course.
This training course will highlight:
- How to build clear, compelling value and communicate it to the right audience, at the right time in the right medium
- How to analyse and segment the market and then craft compelling value propositions that get attention and bring in revenues
- How to gain a deep insight into consumer behaviour and learn how to market to it
- How to establish metrics for the measurement of marketing programme effectiveness
- How to oversee the company marketing function to identify new customers for products and services
- How to establish short and long-range marketing plans, objectives, and operating procedures
- How to explore new ways to identify and engage new customers using social media platforms
Training Outline
DAY 1: Strategic Marketing Masterclass
- The Marketing Mix
- Strategic Positioning
- Situational Analyses
- Customer Segmentation
- Pricing Strategy
- Product Lifecycle Management
- Market Development Strategies
DAY 2: The Customer
- Market Segmentation
- Customer Personas
- Customer Personality Types
- Understanding Value: How it is created and how it moves
- Key Account Management
- Dealing with Organisations
- Behavioural Psychology: Why customers do what they do?
DAY 3: Crafting the Message
- Non-Verbal Communication
- Forensic Questioning Skills
- Building Significance with Payoffs
- The Science of Persuasion
- The Role of Emotion in Purchasing
- Drafting the Message
- Building Compelling Value Propositions
DAY 4: Marketing in the Real and Online World
- Routes to Market
- Harnessing the Power of Your Social Media Marketing Plan
- Implementing Online Marketing Best Practices
- Initiating a Social Media Engagement Plan
- Search Engine Optimisation Strategies
- Facebook and Twitter Marketing Campaigns
- Online Reputation Management
DAY 5: Creating an Effective Business Marketing Plan
- The Anatomy of a Marketing Plan
- Putting your plan together (drawing on what has been covered to date)
- Situational Analyses
- Lifecycle Management
- Product (Service Positioning)
- Pricing Strategy
- Budgeting
- Routes to Market
- Propositions by segment
- Communications Plan
- Implementing the Marketing Plan throughout the Organisation
- “Influencing Upwards” – Selling the Plan throughout the Organisation
- “The first three things I am going to do…”
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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